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With all the buzz about e-commerce, brick-and-mortar stores may seem less essential. This couldn’t be further from the truth. In a guest post “15 Retail Customer Retention Tactics for Brick-and-Mortar” on the ShopKeep blog, Wagepoint’s Leena Thampan shows how important brick-and-mortar still is to retail businesses and how to make the most out of every customer interaction.