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Expert Advice From 33 Small Business Experts

Earlier in 2015, we launched the Small Business Experts program — a content series where we showcased actionable tips and insights from our customers and partners.

Since its start, we have published a number of blog posts and hosted several  #smallbiz_expert interviews. To say that it has been fun would be putting it mildly.

Through the Small Business Expert series, we’ve learned a lot about the different aspects of business building from entrepreneurs and specialists who have successfully grown their own small business or startup.

  A huge round of digital applause to all our content collaborators for sharing their small business tips for success! Thank you for your participation and all your helpful advice.

To give you a recap, we’ve compiled all of our 2015 Small Business Expert posts in one place.
Scroll below for advice from these successful entrepreneurs on:

Marketing and Sales

1. Six Things You Need to Know About Predictive Marketing

Florence Bénézit, Marketing Data Analyst at ChurnSpotter

Learn the basics and details of Predictive Marketing, including how customer behavioral data can predict behaviors such as conversions, up-sells, cross-sells and churn.

2. How to Get More Customers with Referral Marketing Programs

Brandon Gains, the Growth Marketing Lead at Referral SaaSquatch

Referral marketing programs are a structured way to incentivize natural word of mouth recommendations. Brandon explains what you should consider when creating your own referral program.

For more on this topic, check out our Twitter interview with Brandon.

3. Seven Research-Backed Proposal Tips For Winning More Deals

Kyle Racki, CEO of Proposify

Proposals are crucial to acquiring a client’s business. Discover the seven key steps to creating the perfect proposal to help you win more deals.

 For more on this topic, check out our in-depth interview with Kyle.

4. How to Master a Business Podcast in 4 Simple Steps

Josh Bland, Digital Media Specialist at TechnologyAdvice

You can create an industry podcast for your small business in four simple steps. Learn how to build, promote, measure and maintain a business podcast.

For more on this topic, check out our in-depth interview with Josh.

5. Marketing: How to Choose Between In-house or Agency

Marko Savic, Founder & CEO of Funnelcake

Marketing departments are now requiring highly specialized talent, so should you hire to keep those functions in-house, or should you consider outsourcing to an agency?

 Learn more by reading a full transcript of our chat with Marko.  

6. 10 Content Marketing Hacks You Don’t Want to Miss

Jordan Nottrodt, PR Strategist at Durrell Communications

Having a content marketing plan is an integral part of promoting your business online. Here are 10 content marketing hacks that any small business can implement.

Customer Service

7. Focus On What You Do Best, Turn Down the Rest

Ryan Lazanis, Founder & CEO of Xen Accounting

Turning down business is always hard, but there are good reasons why you shouldn’t take on contracts that are not true to your business model.

8. Mushy Points and the Costs of a Bad Customer

Josh Zweig, Co-Founder of Live CA LLP

The customer isn’t always right, but by using “Mushy Points” you can identify that perfect customer for your business.

Check out our special interview with Ryan and Josh to learn more about their views on customer service.

Human Resources (HR)

9. The Truth About How to Handle Resume Lies

Jordan Nottrodt, Content Manager at Wagepoint

Resumes can be full of exaggerations, and often outright lies. In this post, we show you how to spot resume lies, what questions you should be asking and how you can avoid lies altogether.

10. How to Actually Hire for the Right Fit

Sonia Varkey, Marketing Director at Plum

Using an employee assessment test and objective data in your hiring process will help you find the right fit. Look for these five things when choosing a personality testing tool.

For more on this topic, check out our in-depth interview with Sonia.

11. 28 Tools to Make Company Communication More Effective

Leena Thampan, CMO at Wagepoint

Improving communication in your company can be easily achieved if you have some technical assistance, so we’re bringing you a list of 28 tools to make company communication more effective.

12. How to Use the Hiring Scorecard Approach for Your Next Hire

Justin Pintwala, Partner at CPG Executive Search

Job descriptions normally focus on activities, not outcomes. By using a Hiring Scorecard approach at your company, you can clarify what outcomes the person needs to achieve in the role you are hiring.

13. Six Employee Behaviours That Should be Recognized and Rewarded

Shrad Rao, Founder & CEO of Wagepoint

These are six employee behaviours that are often overlooked when it comes to recognition and rewards. But these six traits can make all the difference when it comes to creating a culture you can be proud of at your own company.

14. Keeping it Together with Your Remote Employees

Max Yoder, CEO & Co-Founder of

Improve employee engagement across geographies using Max’s 4-part formula to drive employee engagement among remote working teams.

For more on this topic, check out our in-depth interview with Max.

15. How to Hire and Keep Amazing Employees

Derek Distenfield, Founder & CEO of NextGenJustice

Your organization will only excel if you have passionate people that are motivated to solve your customer’s problems. NextGenJustice shares their advice on how to hire and keep amazing employees.

Click here for a complete recap of our interview with Derek.

16. Three Ways to Get Your Team Working Smarter with KPIs

Shannon Byrne, Chief Content Officer for CloudPeeps

When working at a startup or small business, there’s no point in doing something if it’s not bringing business value. Shannon shows how you can get your team working smarter with key performance indicators or KPIs.

17. How to Inspire an Excuse Free Work Environment

Jordan Nottrodt, Content Manager at Wagepoint

A look at what inspires employees to make excuses, what workplace environments foster excuses, and how to create an excuse-free workplace.

18. Four Payroll Trends You Need to be Aware of as a Small Business

Leena Thampan, CMO at Wagepoint

Four 2015 payroll trends you need to be aware of as a small business, especially if you are looking to switch from your current payroll provider.

19. Rise of the Planet of the Remote Workers

Jordan Nottrodt, Content Manager at Wagepoint

Remote working is on the rise, and it’s quickly spreading across the planet. Escape from the old views on remote work and learn more about the rise of remote employees, employers, tools and regulations.


20. Avoid a Tax Season Nightmare with 5 Simple Steps

Derek Distenfield, Founder & CEO of NextGenJustice

Tax season doesn’t have to be a nightmare, especially if you plan ahead. If you take care of these five points you’ll be well on your way to breathing easier when April rolls around.

21. Why Cash Flow is the #1 Reason Businesses Fail

Monique Morden, CEO & Co-founder of Mentio

Cash flow problems can lead to business failure. Completing monthly cash flow projections will help you understand your company’s finances and increase your chance of success.

For more on this topic, check out our in-depth interview with Monique.

22. How to Calculate and Manage Your Burn Rate

Mike Preuss, CEO & Co-Founder of

Keeping an eye on burn is one of the key vitals of your company, and in his post, Mike shows you how to calculate and manage your burn rate.

Click here for a complete recap of our interview with Mike.

23. What Does It Take to Get Series A Funding?

David Ehrenberg, Founder of Early Growth Financial Services

When beginning a startup, what are investors looking for? Learn how to stand out and secure financing for your business.

For more insights, check out this complete recap of our interview with David.

24. Business Loans: Where to Turn in Today’s Tight Economy

Abel Pierre, Founder & CEO of Ozark Business Funding

Small and medium size businesses often find themselves in a slow season or hit with unexpected repair bills. Learn about six different lending avenues that business owners can pursue to secure the right kind of loans.

Running a Startup or Small Business

25. Seven Reasons Your Resolutions Fail and How to Achieve Greater Results

Moses Robicheau, Former CEO of Addo

A list of the common reasons that resolutions fail, and seven tips for what you can do to avoid these common pitfalls.

Read up on our insightful Twitter chat with Moses on why New Year’s Resolutions Fail

26. Seven Tips That Will Make Your Business More Successful

Jerome Iveson, Founder of Thrive

Starting a business is far from an easy task. Jerome Iveson, Founder of Thrive, shares 7 Tips that will make your business more successful, tips he wished he knew before he started his own business.

 Tune in for our Twitter chat with Jerome on Tips to Make Your Business More Successful. 

27. How to Start a Promising Business With a Really Crazy Idea

Jordan Nottrodt, Content Manager at Wagepoint

Countless crazy business ideas have manifested profitable & successful companies. Is your business idea just the right amount of crazy?

28. How to Create a Financially Viable Social Business

Jesse Marsh, Director of Finance at Wolf Trap Animal Rescue

Social entrepreneurship can result in financially viable and successful ventures if you use an approach of unification to achieve positive growth.

29. Three Things You Need to Know About Working for Startups

Idil Omar, Manager of Business Development Operations at Design Cofounders

Transitioning from a massive company to a startup can feel like a major shift, but Idil covers the three things you need to know about working for startups, and suddenly – it’s not so scary anymore.

 Idil shares more insights on this topic in our Twitter interview with her. 

30. How to Use Lean Practices to Validate your Business

Matt Davis, Founder & CEO of

Your original idea is what gets you started, but you must be willing to evolve your business in order to stand a chance. Using Lean Practices can improve conversion rates and your chance of success.

31. How to Save 16 Hours by Utilizing Sunday More Effectively

Katelyn Bourgoin, Founder & CEO of Vendeve

By following these four simple time management tips every Sunday, you can save about 16 hours each work week, stay stress-free and focus on the tasks that’s important to growing your business.

For more on this topic, check out our in-depth interview with Sarah at Vendeve.

32. How to Build your Business with 3P’s: Problem, Passion & Persistence

Gary Landsman, Owner of Taste Wine Company

If building a business were easy, everyone would do it. Gary shares the 3Ps that shaped his business building journey – Problem, Passion & Persistence.

33. Exciting Partnership with Big Corporation? Think Again

Jordan Boesch, CEO & Co-Founder of 7Shifts

Partnerships are a great way to grow your business, and sometimes they can even lead to an acquisition offer, something every startup dreams of. But all partnerships need to be vetted first.

Jordan discusses his post in more detail in his Twitter interview with us.

34. 7 Reasons Why a Small Business Owner Needs to Volunteer

Chris Martin, Marketing Coordinator at Charity Republic

Charity Republic shares seven reasons why volunteering is really good for small business owners and how it can help your business.