Interview: Building an Emotional Connection Into Your Product

Wagepoint CEO Shrad Rao sat down with Kyle Racki and Kevin Springer of Proposify for their weekly podcast series Agencies Drinking Beer.

In this interview, Shrad speaks about his passion for solving people’s problems as well as his love for business itself. He also talks about the significance of forming an emotional connection with a customer before, and after, making a sale. This connection is what keeps customers loyal, satisfied and in love with your product.

To learn more about Shrad’s experience with marketing teams and company building, listen to this laid back and informative podcast interview: Building an Emotional Connection Into Your Product.

Agencies Drinking Beer is a podcast hosted by Kyle Racki and Kevin Springer of Proposify. Every Friday, these guys kick back with a beer and speak with a company owner about the important things happening right now in the startup and app industries.

Written by Jordan Nottrodt

Jordan comes from a background of agency communications and strategic problem solving. She is passionate about inbound marketing and believes that the best content comes from knowing your audience and giving them exactly what they want. Working remotely for Wagepoint, she was able to pursue her other passion of travelling the world one city at a time. Spark an immediate and detailed conversation with Jordan by mentioning Mad Men or Game of Thrones.

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