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Imagine you could spot top performers right at the interview stage, or identify them among your teams. They contribute a tremendous amount to your organization’s productivity and it’s vital to recognize their achievements in order to build a long relationship between them and your organization. So how do you spot them? Indulge me for a […]

One of the questions I get asked by many small business owners goes something like this – “My business is really small and I am not sure if I should get into this social media stuff because it sounds like a lot of work”. Seems like a pretty reasonable question, right? A few years ago, […]

If you were on the Internet yesterday, you might have noticed sites that were blacked-out either completely or partially in protest of a piece of legislation being passed through the United States Congress. The most notable participants included Wikipedia, Reddit, and WordPress. But this post isn’t about politics. This post is about why you shouldn’t […]

Do you have great content on your blog, and wish you could share it with a larger audience? One way to do so is through syndication. Syndication is the process where you allow other sites use your content with proper attribution to you as the original poster. This is not to be confused with content […]

Last week, we looked at ways to optimize your LinkedIn professional profile for the maximum impact with visitors and within search results. Now, let’s take a look at what you should be doing on LinkedIn to build your professional brand and authority. Making Connections First off, once your profile is all setup and ready to […]

LinkedIn is the top social network for professionals with 135 million members and counting. It’s not just a place to display your resume of current and past achievements in your career, but a network you can use to reach out and connect with other professionals in your industry. You can use it to facilitate job […]

What if I told you that you only had 55 – 160 characters to tell the world what your business does? Could you do it? If not, now is the time to practice that super short and sweet elevator pitch, because that may be all you have. The following is how social media profiles for […]

When it comes to investing time and resources into social networks, some businesses may have a hard time justifying diving into one when they are already satisfied with another. This holds true with the new Google+ pages – businesses want to know what makes them so special compared to Facebook pages. Google+ pages have several […]

Giving stuff away for free seems like a no-brainer to get traffic and hopefully conversions. The million dollar question is – what should you give away? I ask this question of small businesses and startups that do not have a significant marketing budget to give away insanely cool prizes like Vacation Stays at a Sandals […]