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Before the days of the Internet, marketing was pretty straightforward. There was inbound and outbound marketing, but it was simpler in those days. Inbound was a much smaller arena that consisted of word-of-mouth, client referrals, and media relations. As the Internet and social media have assimilated into daily life, inbound marketing has grown in significance […]

Your blog title is the face of your article. Even the highest quality and entertaining content will be passed over if the title doesn’t grab the reader’s attention and pull them in. Here are two different ways to construct blog titles that will win readers and boost blog traffic. Learning from Past Winners A great […]

Did you know that you can get some great tips on how to run your business by watching Pawn Stars? You’re probably wondering what the show and running your business have in common. Pawn Stars, a show about a pawnshop on the strip of Las Vegas, is number two when it comes to the most popular reality […]

If you own a business, you have probably heard of the popular review websites that are quickly making a name for themselves, such as Yelp, Angie’s List and Citysearch. Many businesses have found that they can earn business if they have favorable customer reviews on these sites, and others have found that they can lose […]

These days, technology is making everything easier. Unfortunately, easier doesn’t always mean better, and in the case of communication, the same ease that allows you to bridge long distances in a matter of seconds may also be crippling your ability to communicate well when it matters the most. In the business world, communication is especially […]

There are numerous effective methods for getting leads that will then turn into customers. Social Media, of course, is the latest method, and it is very effective, but it does take time. First of all, I want to dispel the idea that marketing is quick, easy and cheap. There are methods that will get you […]

Ever had an awesome idea but lacked the access to skilled developers to build it? If you don’t live in a hotbed of start-up activity like Silicon Valley or have a vast social circle that includes software engineers, how do you go about recruiting developers to work at your startup? You may decide to solve these issues by […]

Imagine you could spot top performers right at the interview stage, or identify them among your teams. They contribute a tremendous amount to your organization’s productivity and it’s vital to recognize their achievements in order to build a long relationship between them and your organization. So how do you spot them? Indulge me for a […]

One of the questions I get asked by many small business owners goes something like this – “My business is really small and I am not sure if I should get into this social media stuff because it sounds like a lot of work”. Seems like a pretty reasonable question, right? A few years ago, […]

If you were on the Internet yesterday, you might have noticed sites that were blacked-out either completely or partially in protest of a piece of legislation being passed through the United States Congress. The most notable participants included Wikipedia, Reddit, and WordPress. But this post isn’t about politics. This post is about why you shouldn’t […]

When it comes to online reputation, it is important to monitor anyone who is talking about your brand. This includes keeping an eye out for mentions of names for your business, products or services unique to your business, and people who represent your business. The following tips and tools will help you successfully monitor your […]

Do you have great content on your blog, and wish you could share it with a larger audience? One way to do so is through syndication. Syndication is the process where you allow other sites use your content with proper attribution to you as the original poster. This is not to be confused with content […]

Last week, we looked at ways to optimize your LinkedIn professional profile for the maximum impact with visitors and within search results. Now, let’s take a look at what you should be doing on LinkedIn to build your professional brand and authority. Making Connections First off, once your profile is all setup and ready to […]

LinkedIn is the top social network for professionals with 135 million members and counting. It’s not just a place to display your resume of current and past achievements in your career, but a network you can use to reach out and connect with other professionals in your industry. You can use it to facilitate job […]

What if I told you that you only had 55 – 160 characters to tell the world what your business does? Could you do it? If not, now is the time to practice that super short and sweet elevator pitch, because that may be all you have. The following is how social media profiles for […]