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Actionable Tips for Small Businesses

How to Monitor Your Brand on Social Media

When it comes to online reputation, it is important to monitor anyone who is talking about your brand. This includes keeping an eye out for mentions of names for your business, products or services unique to your business, and people who represent your business. The following tips and tools will help you successfully monitor your brand on social media.

Real Time Brand Monitoring on Social Media

First of all, let’s look at how you can use the top social media network’s search boxes to find real-time mentions of your brand.


To keep up with tweets about your brand on Twitter, be sure to run a search using their advanced search tool or the search box in the top menu bar.

Twitter Brand Monitoring

Once you have found results for your brand, you can save them using the Save this Search button. Alternatively, if you use a Twitter management tool like HootSuite or Tweetdeck, you can save your search as a stream and constantly monitor it as new tweets about your brand come through.


Facebook’s own search box allow you to view brand mentions in different areas of their network. Simply enter your brand name and click the search icon.

Facebook Brand Monitoring

Be sure to use the filters on the left hand side to see results in specific areas such as public posts, posts in groups, groups, pages, and so on. If you have groups dedicated to your brand, you might want to pop in to check out the discussion.


Want to see if there is any discussion about your brand on LinkedIn? You can use LinkedIn’s search for updates for your brand.

LinkedIn Brand Monitoring

Be sure to scroll down to the bottom left and look at the options under Update Type to narrow down the results to just updates by people on their profiles, group mentions, and mentions in LinkedIn Answers.


The latest social media network on the block, Google+, has Incorporated a search box which allows you to see everything about your brand happening on their network.

Google+ Brand Monitoring

Be sure to change the search from Everything to just Google+ posts to see updates on Google+ that mention your brand.


YouTube is the gateway for people who would prefer to voice their opinions via video instead of text. Thanks to their feature where people can record YouTube videos from their webcams and post them immediately on the network, more and more discussion is being generated. Use their main search box to see if there are videos about your brand.

YouTube Brand Monitoring

You can sort the videos by view count – you might be impressed by the audience one YouTuber can draw when talking about your brand!

Brand Monitoring Using Alerts

If you don’t have time to keep tabs on real time search, you can create alerts that will be delivered to your email inbox or RSS reader. The upside to alerts is that they are set it and forget it – you’ll continue to receive emails as new mentions of your brand are discovered. The downside is the results are not instant – it may take the following networks anywhere from a few hours to a few days to send you your mentions.

Google Alerts

Google Alerts will search the entire web for mentions about your brand, including some social networks. These mentions can be delivered in weekly, daily, or instant digests.

Google Alerts

Social Mention

Social Mention is another monitoring system that will keep tabs on mentions about your brand across social platforms, blogs, forums, and Q&A networks.

Social Mention Alerts

Their search has been under maintenance, but should resume soon with the ability to help you keep track of your latest social mentions.

Do you monitor your business on social media? What other tools or searches would you suggest to keep track of the latest discussion about your brand?

Comments (6 Comments) Leave a Comment
  • Connecticut iPhone App Developers June 29, 2012 at 5:24 am . Reply

    Really i liked your way describing every thing is clear and easier.


  • Dionysius Lee July 2, 2012 at 2:03 am . Reply

    In my own opinion, I find the Google+, Alerts and SocialMention tools useful. But honestly, I would prefer a unified interface to keep track of the monitoring and, maybe, provide some analysis and assessments of the traffic situation from all popular social media sites. I may be ignorant of the existence of such a tool. However, I am also inclined to think that it will cost an arm and a leg for the software.

  • How to stop drinking February 12, 2013 at 2:35 am . Reply

    Fantastic post. I feel this is one of the most difficult things after tracking ROI surrounding social media. Just what i needed to take to the boss :-)

  • garcinia cambogia July 12, 2013 at 4:38 am . Reply

    Spot on with this write-up, I truly feel this site needs far more attention. I’ll probably be returning to read more, thanks for the info.

  • Lauren February 17, 2014 at 10:00 am . Reply

    Those are effective ways, I’ve tried them. But at some point you wish to have all of that in just one place – so I started to look for useful tool. And I have found 2:
    1) https://colibri.io – on provided phrases Colibri finds the right discussions to inject in on social media.
    2) https://commun.it – good for Twitter users, managing all of your relationships
    This set helps me to deal with growing my engagement on social media.

    • Leena Thampan February 20, 2014 at 1:10 pm . Reply

      Hi Lauren,
      Thanks for sharing :)

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